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Why the Transportation Museum of the World featuring the Miniature World of Trains in
Greenville, SC?

The population of Greenville / Spartanburg and the Upstate of South Carolina in 2000 was 1,220,542 and has steadily grown since then. 

Within the region just a 1.5 hour drive north is Charlotte, NC with a regional population of 2,566,399 according to the Charlotte Chamber of Commerce; Atlanta, GA, 2 hours south, population 4,917,717 in the 28-county Atlanta Metropolitan Statistical Area, designated by the Metro Atlanta Chamber of Commerce; Asheville, NC, 1.5 hour north, population 408,436 estimate by the Census Bureau in 2008; and Columbia, SC, 1 hour south, Metropolitan Statistical estimated population 744,730 as of July 1, 2009.

Within just 2 hours of Miniature World Of Trains there is a total population of over 9,760,000 to draw from regionally.

This number does not include visitors who would come the Miniature World Of Trains from outside the region.  Some visitors would come specifically to MWOT while others might just be stopping for a day or two in the area on the way to other destinations.  Many people travel via Greenville, for example, on their way to Florida family attractions. 

Project Location Information

The Project will be located as close to downtown Greenville, SC as possible with easy access to I85 and I385.

Demographics:
The Greenville MSA is the most populated region in South Carolina with more than 1.2 million residents, with an annual growth rate of 10 percent from 2000 to 2007.

Greenville was included in America's 50 hottest cities per Expansion Managements survey of national site consultants.

Highest level of foreign capital investment per capita in the nation and rated as a top area for European expansion in the United States, as recognized by the New York Times, USA Today and Business Week.

Greenville has attracted more than $6 Billion in new business investment and 43,000 new jobs during the past decade alone. To that point, BMW recently announced a $750 million infusion to its Greenville operation.

4.8 million people visit Greenville annually and spend more than $780 million.

  MSA County 25 Mile 15 Mile 5 Mile

Population

1,321,980

456,675

806,388

503,368

151,256

Households (HH)

503,933

166,706

320,798

201,567

63,608

Avg HH Income

$55,970

$63,626

$58,950

$62,373

$72,576

Regional Map



Traffic Count 

TMOTW-MWOT will be strategically located near Interstate 85, the busiest interstate in the South, Interstate 385 and Woodruff Road.
• I-385 - 86,000 Vehicles per Day (VPD)
• I-85 North of 385 - 110,800 VPD 
• I-85 South of 385 - 97,400 VPD

Area Economic Development 

Greenville is recognized as the economic center of South Carolina. It boasts the highest level of foreign capital investment per capita in the nation with more than 240 international firms from 23 nations located in Greenville including BMW, Protera, Michelin, Hubbell Lighting and many more.

Greenville County also serves as the retail hub of the Upstate with more than $12.9 billion in retail sales annually and a 26% growth over the last five years.

The Greenville-Spartanburg-Anderson MSA was ranked seventh among all MSA's by site consultants considering the top markets for economic development in the millennium.

Several major economic development projects are now underway within a three-mile radius of MWOT along Greenville's Power Corridor.

Verdae Development
The 1,100-acre, mixed-use community is being developed by Verdae Properties and Verdae Development, Inc., and is bordered by I-85, Woodruff Road and Laurens Road. The Master Plan for this mixed-use community has been completed and calls for residential (single family, multi-family, and senior living), office, commercial, retail, hospitality and civic projects as well as its own Town Center and associated recreational amenities. Upon completion, Verdae will have more than 8,000 residences, 500 businesses and support approximately 15,000 jobs.

www.verdaedevelopment.com


CU-ICAR 
The Clemson University International Center for Automotive Research (CU-ICAR) will establish the area as the new center of the motorsport industry. This premier Automotive and Motorsport Research Center will offer training and advanced degrees in automotive engineering and motorsport technology, and create approximately 20,000 high-paying jobs. 
www.cuicar.com

Millennium Campus
Adjacent to the CU-ICAR. The Millennium Campus will soon serve as the headquarters for Hubbell Lighting, a major manufacturer of lighting equipment, and other Fortune 500 companies such as Microsoft will have a presence there. 

www.millenniumcampus.com


Lifestyle
With companies and residents from all over the world, Greenville offers a cosmopolitan lifestyle with international influence. As the cultural and entertainment center for the Upstate, Greenville features an award-winning downtown, a major performing arts center, a 17,000-seat arena, a 368,000-square foot exhibition center, nationally recognized museum collections, and 39 parks, playgrounds and recreation centers. Rated the 19th best housing market for 2010 by Builder magazine, Greenville continues to enjoy a steady flow of new residents, leading to its diverse population and increasingly global flavor.


Greenville News: Greenville makes list of Top 20 housing market
The Greenville-Mauldin-Easley metropolitan area is expected to be one of the nation’s “front-runners” in the housing recovery this year.  Builder magazine’s online version ranked the Greenville-Mauldin-Easley metropolitan statistical area 19 in its listing of top 20 healthiest markets in the nation for 2010. Greenville was cited for, among other things, affordable housing, strong population growth and its position on Interstate 85 between Atlanta and Charlotte.  Nick Sabatine, chief executive officer of the Greater Greenville Association of Realtors, said the article states what people in Greenville have already known but what other areas are now finding out.  “This is a healthy housing market,” Sabatine said. “We didn’t have the tremendous declines that other markets had, so we’ve been pretty healthy all along. We just remind everyone that it’s going to be a slow, steady recovery, but it’s going to recover.” Micheal Dey, executive vice president of the Home Builders Association of Greenville, said he would like the region to be in the top 10, but the ranking at 19 “tells me we still have some challenges we’re being faced with in the Greenville market, compared to some of the other markets in the Carolinas.”  Dey said the report also shows that Greenville didn’t have runaway value appreciation and has been a relatively stable marketplace. “We certainly built more houses than the market was demanding for a while, but compared to some of the other markets in the country, we were very conservative here,” he said. “The marketplace has absorbed the product here relatively quickly, which is good news.”

Building permits from the fourth quarter of 2009 were one of the factors the magazine used for its ranking.  Greenville had a 13 percent increase in total building permit activity in the fourth quarter of 2009, the article said.  The Greenville-Mauldin-Easley area had 1,591 building permits in 2009, the article said. It is forecast to grow to 1,918 this year.  Bob Mihalic, spokesman for Greenville County, said while there has been some improvement in county building permits during the first two months of this year, “it usually takes a couple more months of growth to truly indicate that there’s some positive news out there.”  The Greenville-Mauldin-Easley area was one of seven “relatively hot markets” in the Carolinas that accounted for seven of the magazine’s top 20 listings. The Myrtle Beach-North Myrtle Beach-Conway area ranked 15 on the list, while the Charleston-North Charleston-Summerville area came in at fifth.  Mark Nix, executive officer of the Home Builders of South Carolina, said Charleston has done a very good job at bringing jobs to the market, especially with the new Boeing plant and its ripple effects.  Nix said Myrtle Beach, a “mecca” for tourism, is continuing to attract a lot of new residents from other parts of the country. He said getting people happy and thriving in South Carolina is tied to jobs, quality of life and affordable housing.  Builder magazine’s market research arm, Hanley Wood Market Intelligence, expects employment in Greenville to show a 1.1% gain in total employment this year.

Old Greenville Mall Property to become Magnolia Park Town Center
Located on Woodruff Road near Interstates 85 and 385, Magnolia Park totals approximately 700,000 square feet of retail space. Anchors include Regal Cinemas, The Sports Authority, Costco Wholesale Club, Bed Bath & Beyond and Old Navy. Magnolia Park is an excellent location and Greenville is a very good market, says Jeff Seaman, CEO of Rooms To Go. The 110-store chain currently has a smaller location in Greenville.

Menin plans another 400,000 square feet of retail at Magnolia Park, plus 375,000 square feet of offices and one or two hotels, according to Bloomfield. The developer owns more than $1 billion worth of retail properties throughout the Southeast.

Greenville News Article Regarding Planned Superplay USA at Magnolia Park
February 11, 2010 - A 50,000-square-foot space in the Magnolia Park Town Center development will be transformed into a mammoth playground for families. Frank Entertainment of Jupiter, Fla., will open a Superplay USA bowling and family entertainment center in a portion of the building that was home to the Montgomery Ward department store on Woodruff Road. Rick Albertson, director of real estate for The Frank Entertainment Companies, said the building’s owner has to complete its work and “turn the space over to us prior to us doing our work.” “Once the space is turned over, we can complete our work in 90-120 days,” he said.

Menin Development, based in Palm Beach, Fla., is the owner and developer of that 66-acre former mall property. The company acquired the old Greenville Mall site on Woodruff Road in March 2007 for $52 million. Frank Entertainment is the second tenant to announce plans to locate in Magnolia Park. Rooms to Go purchased nearly 1.3 acres at the Magnolia Park last year with plans to build a 35,000-square-foot super store on the site, Menin said.

Frank Entertainment officials said Superplay USA offers an entertainment and dining along with a state-of-the-art family playground. The company said its Greenville location will feature 34 lanes of bowling, laser tag, an interactive game room, sports bar, martini bar, party rooms, and a billiards room. Albertson said Greenville is a good location for Superplay because demographics show it has a lot of young families and young adults with high education levels and good incomes. Also, he said, there is no venue similar to Superplay in Greenville, “let alone one with this level of fit and finish.”

Rooms To Go and more at Magnolia Park
January 25, 2010 - Menin Development, Inc. announced that the brand new 35,000 SF Rooms To Go supercenter at Magnolia Park in Greenville, South Carolina is scheduled to be open this May. Menin completed the sale of a parcel to Rooms To Go within its Magnolia Park mixed-use project in July 2009. Rooms To Go is relocating its current store near Haywood Mall and the new store will include a combination of Rooms To Go and Rooms To Go Kids. Rooms To Go will join existing anchors Regal Theaters, Sports Authority, and Costco. Bed Bath & Beyond and Old Navy are located on a pad of the campus of Magnolia Park.

Also, other major tenants moving to the complex are Toy's R Us / Babies R Us and Cheddars Restaurant. A  new Sports Authority building allowing them to move from their current location.

Revitization of the area
While the 'motor mile' along Laurens Rd/US 276 as well as Haywood Rd are two of the area's in Greenville that have seen business' moving from these corridor's in the last several year's, the area is ripe for a resurgence. While this area is not dead or dying, is not the favorable retail location at this time. Thus the plan to locate TMTOW-MWOT along the section of road just 1/2 mile from I-85, make perfect sense and will aid the city and the county in jump starting the area's economy.

 

 
 

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